What Should My Website Copy Consist of and Why?

Website Copy

Copy is the online equivalent of a sales pitch. It is used to persuade people to try out your products or to give you money. This can be through your website, social media, email marketing, or pay-per-click advertisements. Your copy should be written in a way that appeals to the audience by being concise and informative. Your written content should be in a way that best conveys your message to your audience. In this article, we share which common website copy tactics are best for encouraging website visitors to convert.

How to Write Copy That Attracts

Follow these steps and you’ll have a site that’s attractive and drives your audience to the point.

  1. Hone in on a single focal point.
  2. Know who you’re trying to reach.
  3. Use engaging language and storytelling.
  4. Keep it accessible, conversational, and concise.
  5. Prioritize discussing the benefits of your product — not its features.
  6. End with a clear, compelling call to action.

Avoid Making it Too Casual

Online copy must be enticing and enticing in a way that reflects who you are and what you care about. The tone of the copy should be conversational, yet professional, and convey commonalities with the audience. Copy has to be intelligent and savvy. If your copy is too business or too formal, it will be too dry and uninteresting to read. The content should be substantive and provide value, while the language should be inviting, with flavor and clarity.

Your Website is NonNegotiable

The goal of your blog entry should be to funnel interested consumers to your website. Your web copy should be enticing, easy to understand, and contain sell points in order to convince the reader that your website is the best choice for their needs. Listen to the voice of your readers and change your tone to match. Employ language that is dry, cautious, and precise, rather than casual and carefree.

Write Clear, Concise Copy and Avoid Wordiness

Web copy posts vary in length, but they’re all generally made up of a few important elements. Copy combines text and images in a design to tell a story, share an experience, and engage with an audience in some way. These blogs and posts are supposed to be exciting and shareable so people will want to visit your website again and again. Depending on your audience, you may want to write posts about your individual journey of a shared experience, or about a product you offer.


Your website should be written in a way that reflects your company. In other words, your website should have a personality and identity. The way to accomplish that is through concise, clear, and concise copy.

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